But is it easy to maximize your clients ROI?
Because there are a million things that can go wrong.
And because you’re dealing with the animal mind, not the rational mind which complicates everything.
Maximizing ROI only comes by providing a documented approach that achieves an engineered result.
Before you’re able to design such a thing, you must have experience.
Sometimes this means experience with mistakes.
When I was just getting started in real estate I made a blunder with some lakefront clients of mine. The Youngman’s.
I inaccurately advised them regarding the buyer’s loan contingency time frame.
In the old purchase agreements, you could check a little box that would keep your loan contingency in place for an unspecified period of time.
In short, it was a poorly drafted by the California Association of Realtors.
This led to issues like mine and within short order, the contract was amended by the association.
Meanwhile, I felt god awful that I had made this mistake.
How were the Youngman’s to coordinate moving a house full of stuff to Montana without the security of a full contingency removal?
And, it was open-ended.
I put my clients in a tough position and they were pissed.
I lost sleep for nights on end.
At first, I thought this stress wasn’t for me.
Instead of giving up on real estate, I promised myself that I would never put a client in that position again.
From this experience, I created The Bottom Line Methodology which delivers my clients with superior representation that maximizes ROI.
What is it?
“A documented approach to selling vacation homes. BLM provides sellers with an engineered result. This approach is for owners who understand the business model of the agent-centric top-producing realtor who is great at getting listings, but poor to fair at maximizing your ROI.
BLM consists of a sequenced delivery protocol for maximizing your property’s exposure. This frames the entire transactional process from a place of control and makes you the authority. From this position, utilizing laws of leverage and 58 negotiation tactics utilized by the FBI ensure maximized ROI.
If you are not versed in the psychology of persuasion and the principles of authority, scarcity, and reciprocation then you WILL lose money.
Execution of these elements is just a few of the many pillars that lead to hitting my superior metric. I promise that utilizing my methodology, you’ll be confident in this consumer-centric approach that delivers the engineered result you deserve.”
So is it easy to sell real estate?
But is it easy to maximize ROI?
It’s only achieved by implementing a documented approach that delivers an engineered result.
The magic is being relentlessly consistent, insanely strategic and confidently principled.